Series B Fintech Scale-Up: Board Advisory & Market Entry Strategy
Situation
A rapidly growing payments infrastructure company had successfully raised a $25M Series B round and was preparing to expand beyond its UAE home market. The founding team had deep technical expertise but limited experience navigating the regulatory complexities and partnership dynamics required for regional expansion across the GCC.
Key challenges included: understanding diverse regulatory frameworks across target markets, building credibility with traditional banking partners, and structuring the organization for multi-market operations while maintaining product development velocity.
Approach
Blue Ridge provided ongoing board-level advisory support, including:
- Regulatory Mapping: Comprehensive analysis of licensing requirements, capital adequacy rules, and operational mandates across UAE, Saudi Arabia, Bahrain, and Egypt
- Partnership Strategy: Facilitated introductions to tier-1 banking partners in Saudi Arabia, leveraging existing relationships in the regional financial services ecosystem
- Organizational Design: Developed a hub-and-spoke operating model allowing centralized product development with localized compliance and commercial teams
- Board Governance: Implemented formal board processes, KPI frameworks, and investor reporting structures appropriate for a scaling fintech